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Position Summary

The Marketing Specialist is responsible for planning, developing, implementing, and evaluating marketing strategies that support the company's long-term business growth. This position focuses on market research, digital marketing, branding, product promotion, and marketing communications.

Key Responsibilities

  • Develop, implement, and evaluate annual marketing strategies and plans to support business objectives.
  • Conduct market research and competitive analysis to identify customer needs, industry trends, and business opportunities.
  • Plan, coordinate, and manage digital marketing initiatives, including online advertising, email marketing, and social media campaigns.
  • Develop professional marketing content, including brochures, catalogues, newsletters, and website materials.
  • Coordinate branding initiatives to strengthen the company’s market presence.
  • Monitor marketing performance using analytical tools and provide recommendations for continuous improvement.
  • Assist in planning promotional activities, product launches, and trade events.
  • Maintain marketing calendars, campaign schedules, and documentation.

Qualifications

  • ​Bachelor's degree in Marketing, Business Administration, Information Management, or a related field.
  • Experience in marketing, digital marketing, market research, or brand management is preferred.
  • Excellent written and verbal communication skills in English (Required).
  • Knowledge of digital marketing platforms, marketing analytics, and online advertising.
  • Proficiency in managing business social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
  • Solid working knowledge of web analytics tools (e.g., Google Analytics, Google Ads, or Meta Ads Manager).
  • Proficiency in graphic design and content creation tools (e.g., Canva or Adobe ).
  • Strong analytical, organizational, project management, and communication skills.
  • Ability to manage multiple marketing projects and meet deadlines in a fast-paced environment.
  • Preferred Qualifications
  • Experience in the following industries is an asset: B2B marketing, Food service, Commercial cleaning, Sanitation products .
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